2a Pre-high-fidelity gate — decisions, token verification & blockers

✅ Resolved: YUKSEL_2026_Brand_Guidelines_Compressed.pdf received and fully reviewed

All 13 pages of the 2026 PDF inspected (printed pages 3–15). Verified sources: p.3 horizontal logo (min 85 / 102 px) · p.4 vertical logo (min 70 / 90 px) · p.5 full-colour / monochrome / inverted variations · p.6–7 clear space 35% min, 36% recommended · p.9 corporate palette with 80/50/30 tints · p.10 typography (Bogart Bold & Medium primary; Sofia Pro Soft Bold & Regular auxiliary; Futura I logo / Futura II documents) · p.11 international scripts (Cyrillic Bogart Bold / Myriad Pro; Chinese PR6N R; Arabic Bogart Bold / Adobe Arabic) · p.12–13 18 crop illustrations · p.14 icons: Plant, Fruit, Crop, Resistance for catalogues & technical sheets, plus 18 per-crop product icons · p.15 wave construction (angles −22.28° / 2.16° / 22.48° / −26.26°; C2 = C1 − 54.47%; C3 = C1 − 47.78%). The token table below now carries the page reference for every verified value; official brand values are separated from accessibility adaptations and digital UI recommendations. The official logo is used unchanged.

Approvals recorded from Stage 1 review

1b approved: single “Products” item (mega-menu: “Browse by Crop” | “Find a Variety”), ≤7 nav items, Products as main commercial entry, Contact / Request Information highly visible, language vs country/market clearly distinguished, country asked only where it adds value.
1e conditionally approved: pending full-PDF verification (blocked above). Confirmed rules: official logo unchanged; no substitute font in final design; stand-ins temporary and labelled; WCAG AA everywhere; where a brand colour fails contrast it becomes decorative/non-text with an accessible application.
1f approved as hybrid: ~70% Field Editorial / 30% Breeding Systems. Breeding Systems reserved for Variety Finder, technical characteristics, resistances, comparison, tables/filters. Avoid: stock-photo genericism, green/yellow saturation on every section, lab-style coldness, decorative UI over product data, AI-generated crops presented as real varieties.
1g approved for continuation with checks: first-screen homepage answers (who / what / why different / primary action); country = master availability filter but crop exploration allowed before selecting it; availability shown only when verified; variety pages distinguish verified · pending · market-specific data; resistance codes get plain-language tooltips; adaptive contact forms; mobile designed for discovery + conversion, not stacked desktop; no invented claims; [CONTENT TO CONFIRM] convention continues.

Check 1–2 · The 12 decisions — recommendation, alternative, consequence

Decision

Recommendation

Alternative

Consequence of the recommendation

1 · Launch + future sitemap

Adopt launch sitemap 1b; future items staged after launch

Launch with full future scope at once

✅ APPROVED — credible first release; empty sections never ship

2 · Navigation model

Single “Products” mega-menu (Crops + Finder)

Separate Varieties + Crops (8 items)

✅ APPROVED — one measurable funnel; finder one hover away, backed by CTAs

3 · Visual direction

Hybrid: A for storytelling, B for product data

Pure A or pure B

✅ APPROVED — 70/30 weighted to Field Editorial; warm site, rigorous product modules

4 · Support neutrals

Ink #1A1A1A · paper #F7F6F1 · border #DDD9CE as non-brand utility colours

Pure black/white only (harsher, fewer surfaces)

✅ APPROVED — digital-support only: backgrounds, borders, secondary text, disabled/status states; visually subordinate to green/yellow; never presented as brand colours

5 · Tint values

Verify 80/50/30 hex against official palette page, then freeze tokens

Keep computed white-mixes

✅ VERIFIED — 2026 PDF p.9 defines 80/50/30 tint steps for all three colours; digital hex mixes below are the screen application

6 · Fonts until licensed

Hi-fi proceeds with labelled stand-ins; swap to licensed Bogart / Sofia Pro Soft woff2 before production

Pause hi-fi until fonts arrive

✅ APPROVED — temporarily, for hi-fi previews only: Young Serif / Quicksand clearly labelled on every screen, never presented or exported as final production typography

7 · Distributor publication

Contact-only routing at launch; public list later with consent

Public directory at launch

No consent risk; leads still routed correctly; directory can follow

8 · Personal contacts

Office numbers + shared regional inboxes by default

Publish personal mobiles with written consent

Privacy-safe, spam-safe, coverage survives staff changes

9 · Launch languages

English-only launch, IA ready for /{lang}/

Multi-language at launch (needs validated translations)

Faster launch; no machine-translated product data; priority markets to confirm

10 · News at launch

Superseded by client direction: News is a top-level module (Hub + article detail); each category publishes only when populated

Launch with placeholder/empty news

Site never looks inactive (current prototype’s failure mode)

11 · Live chat

Omit unless a staffed service is confirmed

Ship chat/WhatsApp if service exists

No dead “Open Live Chat” buttons; forms carry routing instead

12 · Claim policy

HR/IR codes + ISF legend only; retire “world leader”, “full/naturally resistant”

Keep marketing claims with legal review per market

Liability-safe, credible with agronomists, consistent across markets

All 12 decisions closed: 1–4 and 6 approved; 5 verified against 2026 PDF p.9; 7–12 provisionally approved — reversible, guideline-compliant, no unverified claims, [CONTENT TO CONFIRM] convention maintained, no AI-generated product imagery presented as real varieties.

Check 3–4 · Brand-token table with source status

Every token below carries its verification source. Nothing marked ⛔ ships to production until verified against the complete 2026 PDF.

Token

Value

Source / status

brand-green

#006443

✅ VERIFIED — 2026 PDF p.9 (CMYK 96,2,80,47 · Pantone 3425 C · RAL 6016)

brand-yellow

#FBE232

✅ VERIFIED — p.9 (CMYK 0,1,88,0 · Pantone 107 C · RAL 1016)

brand-black

#000000

✅ VERIFIED — p.9 (CMYK 0,0,0,100 · Pantone Black C · RAL 9017)

green/yellow tints 80·50·30

computed white-mixes

✅ Tint steps 80/50/30 VERIFIED — p.9. Digital hex = white mixes of the official RGB (screen application; print uses p.9 CMYK/Pantone values)

display font

Bogart

✅ VERIFIED — p.10: Bogart Bold & Medium (primary). ⛔ Webfont still not supplied; labelled stand-in approved for previews only (decision 6)

body/UI font

Sofia Pro Soft

✅ VERIFIED — p.10: Sofia Pro Soft Bold & Regular (auxiliary). Futura I (logo) / Futura II (documents) never used for web UI. ⛔ Webfont pending (decision 6)

international scripts

per p.11

✅ VERIFIED — p.11: Cyrillic Bogart Bold / Myriad Pro · Chinese PR6N R · Arabic Bogart Bold / Adobe Arabic (for future i18n)

logo: versions, clear space 35/36%, min widths 85/102/70/90 px, don’ts

per guideline images

✅ VERIFIED — 2026 PDF p.3 (horizontal 85/102 px), p.4 (vertical 70/90 px), p.5 (colour/monochrome/inverted), p.6–7 (clear space 35/36%); don’ts per 2025 p.8 image

crop illustrations (18) style

1-line white on green

✅ VERIFIED — p.12–13: 18 crop illustrations · ⛔ vectors still not supplied

icons (Plant, Fruit, Crop, Resistance)

roles per catalogue page

✅ VERIFIED — p.14: Plant / Fruit / Crop / Resistance icons (catalogues & technical sheets) + 18 per-crop product icons · ⛔ vectors still not supplied

wave construction

—

✅ VERIFIED — p.15: wave construction (angles −22.28° / 2.16° / 22.48° / −26.26°; C2 = C1 − 54.47%, C3 = C1 − 47.78%). CSS curves approximate this construction; official vector requested for production

support neutrals ink/paper/border

#1A1A1A · #F7F6F1 · #DDD9CE

✅ APPROVED digital-support colours (decision 4) — accessibility adaptation, not official brand colours

Check 5 · Needed for the first hi-fi batch

Blocking (batch cannot be brand-final without):

~~Complete brand-guidelines PDF~~ — ✅ received and reviewed (2026, 13 pages)
Licensed Bogart + Sofia Pro Soft webfonts — ✅ labelled stand-ins approved for previews only (decision 6); still required before production

Needed to replace placeholders in the batch:

1 hero photo (real Yüksel field/greenhouse) + 3–6 variety photos for one crop
Validated dataset for one crop end-to-end: segments, 1 complete variety record (traits, HR/IR codes, seasons per market, country availability), technical sheet PDF
Validated homepage figure set (or the figures render as [CONTENT TO CONFIRM])
Confirmed crop list for the portfolio grid
Crop illustration + icon vectors; wave construction file

Everything missing renders as a labelled placeholder — the batch can be designed and reviewed without it, but not published.

Gate cleared: PDF verified, decisions 1–12 closed. First hi-fi batch in progress — desktop homepage, mobile homepage, desktop Variety Finder, desktop variety detail (70/30 Field Editorial / Breeding Systems). Remaining templates wait for review of this batch.

1a Stage 1 · Overview, brand rules & audit basis

Yüksel Seeds — International Website

Stage 1 deliverable · Information architecture · Digital brand foundation · Visual directions · Low-fidelity wireframes

17 September 2026 · New design project — existing prototype used as audit reference only. No production, hosting or DNS touched. Stops before high-fidelity build, pending approval.

1 · Attachments reviewed

✓ Website audit (DOCX) — full text extracted and read (829 paragraphs): executive summary, 28-URL sitemap, page-by-page findings, contact/i18n/accessibility/SEO sections, missing-content register and confirmation questions.

✓ Brand guidelines (2025/26) — supplied as 16 page images: cover, contents, horizontal & vertical logo, variations, clear space, incorrect usage, illustrations, catalogue, posters, newsletter, roll-up banners.

✓ horizontal Logo.png — full-colour horizontal logo with ® on transparent background, high resolution; used untouched throughout this document.

Partial source note: the guideline pages for the corporate colour palette, typography standards, official icons and wave construction were not among the supplied images. Colour hex values, tint percentages and font names below are taken from the written brief; those four guideline pages plus vector assets are listed in the asset request (1h). No values were invented.

2 · Mandatory brand rules (summary)

Brand green
#006443 · Pantone 3425 C
RGB 0,100,67 · RAL 6016

Brand yellow
#FBE232 · Pantone 107 C
RGB 251,226,50 · RAL 1016

Brand black
#000000 · Pantone Black C
RAL 9017

80% / 50% / 30% tints permitted; no unrelated accent colours. Any support neutral is flagged “proposed — requires approval”.
Typography: Bogart for display/headings, Sofia Pro Soft for body, nav, forms, UI. No Barlow as primary. Licensed webfont files to be confirmed before production.
Logo: attached horizontal full-colour version only, icon + wordmark together, no redraw / recolour / crop / stretch / rotate / effects; ® kept; clear space 35% min (36% recommended); min widths 85 px (horizontal), 102 px (with claim), 70 / 90 px (vertical). Header uses horizontal without claim. Other versions: request official assets, never derive from the PNG.
Graphic language: official one-line crop illustrations (18 crops) and 4 official icons (Plant, Fruit, Crop, Resistance) only — no emoji, no mixed icon libraries. Official wave construction used selectively and accurately.
WCAG 2.2 AA: every pairing tested (1e); no yellow body text on white; visible focus; reduced-motion support; never colour alone.

3 · Audit findings that shape this redesign

Observed on the current prototype (site.gortina.io), 17 Sep 2026. Diagnostic input only — unverified figures and claims from the prototype are never carried over as facts.

Product funnel does not exist. All 5 crop links 404; /products is empty; no segments, filters, variety pages or search results (“marcus” finds nothing). → The Crop → Segment → Variety journey is the core of the new IA.

Company figures contradict each other (18 vs 11 crops; 900+ vs 575+ varieties; 5 vs 12 stations; 54+ vs 85+ countries…). → One validated figure set, server-rendered; until then every figure is a visible [CONTENT TO CONFIRM].

Global Network and News are empty; country selector points to invalid domains (.br, .jd; UK → .eu). → Country-first routing with internal country pages; news hidden until populated.

Placeholders & mismatched stock imagery (French “à ajouter” on brand pages, asparagus for eggplant). → Photography direction + labelled placeholders until official assets arrive.

Brand scope conflicts: Sweetloom described as tomato and as pepper; Princessa / Cu&Go scope unclear. → Brand pages designed, content gated on confirmation.

Contact cannot route or comply: no country/profile/crop fields, no consent, dead Live Chat, personal mobiles published. → Routed enquiry journeys + consent by design (1d).

Unproven claims (“World leader”, “full/naturally resistant”, agronomic stats). → Claim policy: HR/IR codes with ISF legend only, from the validated product database.

Accessibility gaps: no focus styles, unassociated labels, sub-24px targets, heading misuse, content hidden until animated. → Foundation ships with focus states, form patterns, motion rules.

Worth keeping: green/yellow consistency, clear 8-item nav shell, ToBRFV campaign structure, complete legal set, Tobrossa block as seed of the variety-detail model.

1b Information architecture · Sitemaps & navigation

A · Launch sitemap

Focused, credible first release. Every page here can launch with validated content only.

Home
Hero · quick finder · crops · innovation · brands · figures [TO CONFIRM] · presence · partner CTA

Products
· Variety Finder
· Crop hubs (crop list [CONTENT TO CONFIRM])
· Segment pages
· Variety detail pages
· Resistance legend

Innovation
· Breeding & R&D
· No Fear to Rugose (ToBRFV)
· Quality & certifications [CONTENT TO CONFIRM]

Brands
· Overview
· Cassarosa · Sweetloom · Princessa · Cu&Go — scope [CONTENT TO CONFIRM]

Company
· About Us (module landing)
· Our History
· Mission, Vision & Values
· Sustainability (validated data only)
· Careers Hub + Job Vacancy Detail
· Leadership / Our People [CONTENT TO CONFIRM]

Global Network
· World overview + map
· Country / local-contact pages
· Become a distributor

News (top-level)
· News Hub — configurable categories: Company · Product & Variety · Research & Innovation · Events & Exhibitions · Grower Stories · Sustainability · Press Releases
· News Article Detail
Each category publishes only when populated

Contact
Routed journeys: commercial · technical · distributor · media · careers · general

Utility: Search · Language · Country/market selector · Careers shortcut · Legal (Terms, Privacy, Cookies, General Conditions) · Branded 404 · robots.txt + sitemap.xml + canonicals + noindex on staging.

B · Future sitemap (adds to launch)

Long-term structure; nothing here blocks launch.

Products+: advanced multi-facet search, variety comparison (up to 3), downloads centre (technical sheets, catalogues), gated catalogue requests, related-variety engine.
Internationalisation: /{lang}/ structure (EN first; ES, TR, FR, PT, AR candidates [CONTENT TO CONFIRM]) with hreflang; country selector filters portfolio, availability and contacts.
Country content: country microsites/pages with local portfolio, local team, local news, local events; links to existing country domains only where confirmed valid.
Innovation+: research stations map, molecular lab, trial & demo network with results (validated only), additional resistance campaigns beyond ToBRFV.
Company+: history timeline, leadership, certifications library with PDF certificates, CSR programme pages.
News & Events+: trade-show calendar, field days, press/media kit.
Technical: structured data (Organization, Product, JobPosting), sticky mobile contact bar on product pages, live chat / WhatsApp if the service is confirmed.

C · Navigation: “Varieties” + “Crops” separate vs a single “Products”

VarietiesCropsInnovationBrandsCompanyGlobal NetworkNewsContact

Option 1 — separate (8 items).
＋ Variety Finder gets top-level visibility for distributors and agronomists who already know variety names.
－ Two doors to the same database: growers think crop-first, so “Varieties” vs “Crops” forces a guess before the funnel starts — exactly where the current prototype already loses users.
－ 8 items crowd the desktop bar and mobile menu; “Varieties” and “Crops” compete for the same clicks and SEO focus.

RECOMMENDED

Products ▾InnovationBrandsCompany ▾NewsGlobal NetworkContact

Option 2 — single “Products” (7 items).
＋ One funnel — Products opens a mega-menu with two clear columns: Browse by crop (crop hubs) and Find a variety (finder), so both mental models land in the same validated database.
＋ Availability and contact logic stay consistent; one section to translate and maintain; room in the bar for Global Network and Contact, the two commercial pages.
＋ Finder visibility is protected elsewhere: homepage quick finder, persistent header search, and a “Find a variety” primary CTA site-wide.
－ One extra hover/tap to reach the finder from the nav — mitigated by the direct CTAs above.

Recommendation: single Products item containing Crops and the Variety Finder. Usability: matches the grower’s crop-first model while keeping a named, always-one-click finder for professionals. Commercial: every product path ends on a variety detail page with country availability and a local-contact CTA — one funnel to measure and optimise instead of two competing ones.

1c Page-purpose matrix & main user journeys

Core page templates (21 — stable IDs T-01–T-21; see the template register in section 5a of the Hi-Fi board)

Template

Purpose

Primary audience

Content hierarchy (top → down)

Primary CTA

1 Homepage

Position Yüksel as an international vegetable-seed breeder; open the product funnel

All; first-time growers & distributors

Positioning → quick finder → crops → innovation → company proof

Find a variety

2 Variety Finder

Filter the validated portfolio to a shortlist

Growers, distributors, agronomists

Filters → result count → variety cards → availability note

Open variety detail

3 Crop Hub

Present one crop’s segments and strengths

Growers (crop-first)

Crop intro → segments → featured varieties → resistances → downloads

Browse segment

4 Segment page

List varieties for one market use

Growers, product teams

Segment definition → variety cards → segment filters

Open variety detail

5 Variety detail

Validated technical decision page; convert to enquiry

Growers, agronomists, distributors

Identity → traits → resistances (HR/IR + legend) → availability → contact

Ask your local rep

6 Innovation / R&D

Prove breeding capability

Distributors, partners, candidates

Breeding story → stations [TO CONFIRM] → methods → resistance programmes

Explore resistant range

7 Resistance campaign

Educate on a threat (ToBRFV) and route to resistant varieties

Growers under disease pressure

Threat → validated science → resistant varieties with codes → downloads

See resistant varieties

8 Brands overview

Explain the concept-brand system

Distributors, retail chain buyers

What brands mean → 4 brand cards → how brands map to varieties

Open brand page

9 Brand page

Present one brand’s promise and member varieties

Buyers, distributors

Brand identity [scope TO CONFIRM] → member varieties → markets

View member varieties

10 About

Company credibility: history, figures, certifications

Partners, candidates, press

Story → validated figures → certifications with proof → leadership

Meet our global network

11 Sustainability

Evidence-based sustainability commitments

Partners, chain customers

Commitments → validated data with year/site → programmes

12 Global Network

Route any visitor to their local Yüksel contact

International visitors, distributors

Map/regions → country list → subsidiaries & distributors

Select your country

13 Country page

Local offer: portfolio availability + local contact

Local growers & distributors

Local office/partner → available crops → local contact route

Contact local team

14 News Hub

Show activity by configurable category (Company, Product & Variety, Research, Events, Grower Stories, Sustainability, Press)

Customers, press

Featured → category filters → article grid (categories publish when populated)

Read article

14b News Article Detail

Deliver one validated story; route onward

Customers, press

Category + date → title → body → related articles

Related article / Contact

15 Careers Hub

Employer value proposition; compliant vacancy discovery

Candidates

EVP hero → why Yüksel → teams → vacancies (filters: country, department, contract, experience) → process → EEO/privacy

View vacancy

15b Job Vacancy Detail

Present one confirmed role; compliant application

Candidates

Title/location/department/contract/dates → purpose → responsibilities → qualifications → apply with consent (status: Draft/Open/Paused/Closed/Archived — only Open is public)

Apply

16 Contact

Route six enquiry types to the right team

All

Journey chooser → routed form → offices (no personal mobiles by default)

Send enquiry

17 Search results

Find varieties, crops, pages, news

All

Query → grouped results (Varieties first) → filters

Open result

18 Branded 404

Recover lost visitors

All

Message → search → crop links → contact

Find a variety

Main user journeys

GrowerHome / Crop hub→Segment→Variety detail→Availability in my country→Ask local rep (pre-filled)

DistributorVariety Finder (country filter)→Portfolio shortlist→Global Network / country→Become a distributor

Producer under ToBRFVResistance campaign→Resistant varieties + HR/IR codes→Variety detail→Technical enquiry

International visitorCountry selector→Country page (local portfolio)→Contact local team

Candidate / partnerAbout / Innovation→Careers or Company proof→Apply / routed enquiry

1d Key template logic · Homepage · Finder · Variety detail · Network · Contact

Homepage hierarchy

Header + utility nav (search, language, country, careers)
Hero — clear vegetable-seed positioning, real field/greenhouse photo
Primary CTA: Find a variety
Secondary CTA: Contact your local team
Quick Variety Finder (Crop · Growing environment · Country)
Crop portfolio grid (confirmed crops only)
Featured varieties / innovation (validated entries only)
Breeding & R&D story
No Fear to Rugose / resistance innovation
Concepts & brands strip
Company figures — each rendered as [CONTENT TO CONFIRM] until validated; server-rendered, no count-up-from-0
International presence (map + country entry)
News & events — only when populated
Distributor / commercial-partner CTA band
International footer (offices, sitemap, legal, social)

Variety Finder logic

Country / market Crop Segment Subsegment Growing environment Season / cycle Fruit type Resistance Brand

Country is the master filter: it scopes results to locally available varieties and sets the local contact shown on every card and detail page.
Without a country selected, results show a neutral note: “Availability varies by country — select yours.” The site never implies every variety is available everywhere.
Filters are cumulative with visible result count and one-tap clearing; empty states suggest removing the last filter, never a dead end.
Only database-validated varieties are indexed; resistance filter uses coded HR/IR values with the ISF legend linked.
URL-addressable filter state (shareable, SEO-safe with canonical rules).

Variety detail model

Name · crop · segment / subsegment · brand membership
Official photography (labelled placeholder until supplied)
Validated positioning statement
Plant characteristics · fruit characteristics (validated values only)
Growing environment · season / transplant window per market
HR / IR resistance codes + legend + disclaimer (“per ISF definitions; consult your local advisor”) — never “full/strong/naturally resistant” prose
Country availability list (drives visibility in finder)
Technical-sheet PDF download
Related varieties (same segment)
Local representative block for the visitor’s country
Enquiry form pre-filled with country, crop, variety
Publishing rule: a variety without validated data does not go live.

Global Network logic

Entities supported: subsidiaries · local offices · country coverage · distributors · local websites · regional contacts — all sourced from a confirmed list [CONTENT TO CONFIRM]; nothing pre-populated from the prototype’s conflicting data.
Country page = local office/partner, portfolio availability, local website link (only confirmed valid domains), enquiry route.
Countries without a local entity route to a named regional contact inbox.
No personal mobile numbers by default — office numbers and shared regional inboxes unless written publication consent is confirmed.
Commercial enquiries from any country page carry the country code into the routed contact form.
Distributor listing policy (public list vs contact-only) is a pending decision (1h).

Contact routing

Commercial enquiry
→ country/regional sales inbox

Technical support
→ agronomy/product team by crop

Become a distributor
→ area manager by country

Media
→ communications

Careers
→ HR (links to Careers form + consent)

General enquiry
→ HQ reception inbox

Commercial form fields: Full name* · Company* · Work email* · Country* · Visitor profile* (grower / distributor / retailer / advisor / other) · Crop(s) · Subject* · Message* · Privacy consent* (checkbox, unticked, with purpose text and privacy link beside submit). Labels programmatically associated; inline validation; success message states the response expectation once confirmed. Topic select has an empty required default — nothing pre-selected silently. Live chat appears only if the service is confirmed.

1e Digital brand foundation

Colour tokens & tints

brand-green
#006443

green-80
#338366

green-50
#80B2A1

green-30
#B3D1C7

brand-yellow
#FBE232

yellow-80
#FCE85B

yellow-50
#FDF199

yellow-30
#FEF6C2

brand-black
#000000

ink*
#1A1A1A

paper*
#F7F6F1

border*
#DDD9CE

Digital tint values are 80/50/30 white mixes of the official colours — to be checked against the guideline palette page (not supplied). * ink / paper / border are proposed digital-support neutrals for accessibility — require Yüksel approval; no other accent colours are introduced.

Accessible colour-pairing matrix (WCAG 2.2 AA)

White on green
7.2:1 · PASS body ✓

Green on white
7.2:1 · PASS body ✓

Black on yellow
16.0:1 · PASS body ✓

Green on yellow
5.5:1 · PASS body ✓

Yellow on green
5.5:1 · PASS — prefer headings/labels

Ink on paper
15.4:1 · PASS body ✓

Yellow on white
1.3:1 · FAIL — never

White on yellow
1.6:1 · FAIL — never

Black on green
2.9:1 · FAIL for text

Ratios computed from the official hex values. Rule of use: yellow is an accent surface (chips, CTAs, highlights) with black or green ink — never yellow type on light grounds.

Typography system

Bogart — display & headings

H2 40 · H3 28 · H4 20 — sentence case, tight leading

Sofia Pro Soft — body 16/1.6, navigation, forms and interface elements. Small text and labels never below 14 px.

Weights: Bogart bold for H1–H2, semibold below; Sofia Pro Soft regular/semibold. Logo (Futura I) and document (Futura II) faces are never used for web UI, and the logo is never re-typeset.

Font licensing status: Bogart and Sofia Pro Soft are commercial faces; licensed webfont files (woff2) are not yet supplied and must be confirmed before production. This document previews them with clearly identified temporary stand-ins — Young Serif for Bogart and Quicksand for Sofia Pro Soft. The token names remain “Bogart” / “Sofia Pro Soft”; no silent substitution ships.

Logo usage — headers & footer

Products · Innovation · Brands · Company · Global Network · News · Contact Find a variety

Desktop header: white bar, horizontal logo without claim at 132 px (≥85 px min), 36% clear space respected, logo links home.

Mobile header: 90 px logo (above the 85 px minimum), 44 px menu target.

Offices · Sitemap · Legal · Social

Footer: green field with the full-colour logo on a white plate (keeps the official colours intact). The official inverted logo asset is requested for direct-on-green use — it will not be created from the PNG.

Buttons, forms & focus states

Primary — Find a variety On-green primary Secondary Disabled Focused

Country * Select your country Work email * name@company.com Company * ⚠ Please enter your company name

Focus: 3 px yellow ring + 2 px offset on dark/green; 2 px green ring on light — visible on every interactive element, keyboard-first.
Labels always visible and programmatically associated; errors use icon + text, never colour alone; touch targets ≥44 px; consent checkboxes unticked by default.

Core component — variety card

OFFICIAL VARIETY PHOTO
[PLACEHOLDER — asset requested]

Tomato · Cherry [TO CONFIRM]

Variety name

HR: [TO CONFIRM] IR: [TO CONFIRM]

✓ Available in your country (per country data)

View variety

Fixed 16:9 photo area, official photography only; labelled placeholder until supplied.
Segment tag → resistance chips (coded) → availability flag → single CTA.
Cards are the unit of the finder, segment pages, related varieties and homepage features — one component, one data source.
Navigation: flat 7-item bar, active page marked by yellow underline + weight (not colour alone); breadcrumbs on all product pages; skip link present.
Responsive: fluid grid 12 → 6 → 4 columns; cards wrap 4 / 2 / 1; no fixed heights on text boxes; reduced-motion honoured (no content hidden behind animation).

Illustrations, icons, wave & photography

Crop illustrations: only the official one-line white illustrations (18 crops), on brand green or green tints, as section backdrops and crop identifiers — never emoji or third-party icons. Vector originals requested; low-res PDF extractions are not used in production.
Icons: the four official icons (Plant, Fruit, Crop, Resistance) structure variety data blocks — the same roles they play in the printed catalogue. Any additional UI glyph (search, menu, chevron) is drawn to match their stroke style and flagged for approval.
Wave: official wave construction only (guideline page requested), used selectively — hero base, footer top, and the photo-to-green transition on campaign pages. No arbitrary approximated curves.
Photography: commissioned only — clean-background fruit close-ups for cards (catalogue style), wide greenhouse/field/station scenes for heroes, real people in labs and trials. No generic stock; every image slot in the wireframes is a labelled placeholder until official photography arrives.

Prohibited logo treatments (from the guidelines)

✗ Rotating or tilting the logo

✗ Changing icon–wordmark relationship or separating them

✗ Recolouring outside official variations

✗ Wordmark without the icon / icon alone

✗ Stretching or distorting

✗ Reducing the 35% clear space

✗ Changing or re-typesetting the claim

✗ Changing the typography, adding shadows / gradients / outlines / effects, removing ®, cropping, or placing over low-contrast imagery

Inverted, monochrome, vertical, icon-only and claim versions are used only as official assets — requested in 1h, never derived from the supplied PNG.

1f Two brand-compliant visual directions — same identity, different expression

AField Editorial

Premium international seed company — editorial, human, photography-led. Airy white pages; green as ground for full-bleed moments; yellow as a rare highlight.

PRODUCTS · INNOVATION · COMPANY · NETWORK · CONTACT

The art of seed breeding, grown worldwide

Find a varietyLocal team

FULL-BLEED FIELD PHOTO

QUICK FINDER — CROP · ENV · COUNTRY

Breeding stories, told by peopleMeet R&D

Typography: big Bogart headlines (56–72), generous whitespace, short Sofia Pro Soft paragraphs; editorial pull-quotes from breeders.

Colour balance:

Photography: hero-scale fields, greenhouses and people; cards use clean fruit close-ups. Waves as photo-to-page transitions.

Illustrations: sparse — chapter markers on green tint bands.

Variety cards: photo-forward, soft radius, minimal chrome.

Nav / buttons / forms: white header, pill buttons, roomy fields; motion: slow fades and parallax-free reveals, fully reduced-motion safe.

Advantages: warm, premium, differentiates from technical competitors; flatters strong photography; story-driven About/Innovation.

Risks: depends on commissioned photography that doesn’t exist yet; lower data density can frustrate agronomists; weaker fit for filter-heavy pages.

BBreeding Systems

Modern breeding innovation company — structured, technical, product-led. Green surfaces with illustration patterns; dense, data-rich modules; yellow for actionable elements.

PRODUCTS · INNOVATION · COMPANY · NETWORK · CONTACT

Validated genetics for professional growers

Find a varietyLocal team

LINE-ILLUSTRATION PATTERN

CROP ▾ SEGMENT ▾ COUNTRY ▾ SEARCH

Variety

HRIR

Variety

HRIR

KEY FIGURES — [CONTENT TO CONFIRM] · rendered as data strip

Typography: Bogart at moderate sizes (40–56) with strong Sofia Pro Soft data labels, uppercase eyebrows, tabular figures for specs.

Colour balance:

Photography: catalogue-style fruit on clean grounds, tightly cropped; contextual photos secondary. Illustration patterns carry crop identity on green surfaces (as on the roll-ups).

Variety cards: compact, spec-first — chips, availability flag, quick-compare checkbox (future).

Nav / buttons / forms: squared 4–6 px radii, persistent filter bar on product pages, yellow reserved for the primary action; motion: instant, functional (filter transitions, no scroll theatrics).

Advantages: ships credibly with few photos (illustrations + data carry it); ideal for finder/segment/detail pages; reads “serious breeder” to distributors and agronomists.

Risks: can feel cold on Company/Careers pages; heavy green surfaces demand disciplined contrast; denser UI needs stricter content governance.

Both directions use the identical official logo, colours, tints, typography and graphic language — they differ only in layout, density, photography role and storytelling. A hybrid is viable: B for the product funnel, A for company storytelling. Direction choice is an approval item in 1h.

1g Low-fidelity wireframes — desktop & mobile (structure and interaction, not decoration)

1 · Homepage

SEARCHLANGUAGE ▾COUNTRY ▾CAREERS

Products ▾ · Innovation · Brands · Company · Global Network · News · ContactFind a variety

HERO — REAL FIELD / GREENHOUSE PHOTO [PLACEHOLDER]

Find a varietyContact your local team

QUICK FINDERCrop ▾Environment ▾Country ▾GO

CROP PORTFOLIO — confirmed crops only

FEATURED / RESISTANCE INNOVATION (validated varieties)

BREEDING & R&D

BRANDS STRIP

FIGURES — [CONTENT TO CONFIRM]

INTERNATIONAL PRESENCE — MAP + COUNTRY ENTRY

NEWS & EVENTS — rendered only when populated

PARTNER / DISTRIBUTOR CTA BAND

FOOTER — offices · sitemap · legal · social · language

☰

HERO PHOTO
[PLACEHOLDER]

Find a varietyContact your local team

QUICK FINDER — 3 stacked selects + GO

FEATURED INNOVATION

FIGURES [TO CONFIRM]

FOOTER

2 · Variety Finder

Breadcrumb: Products / Variety Finder

Country ▾ *Crop ▾Segment ▾Environment ▾Resistance ▾More ▾

24 varieties · Spain selected — showing locally available varietiesActive filters: Tomato ✕ · Greenhouse ✕ · Clear all

Variety name